Topher Ellis is a Cereal Marketing Consultant. He is co-author of The Great American Cereal Book, editor of The Boxtop Cereal Netletter, and webmaster & cereal historian at Topher's Breakfast Cereal Character Guide.
Co-Author: The Great American Cereal Book: A full color 368-page hardcover pop-culture encyclopedia of breakfast cereal features 350 images of cereal boxes, vintage advertisements and premiums from 1863 to 2010 gloriously presented along with historical information (complete with dates, ingredients, spokescharacters, cereal varieties, slogans, and interesting facts) on about 400 cereals, with references to hundreds more. Featured online and in numerous publications including the New York Times, Wall Street Journal, Time Magazine and Reader's Digest; and on several radio stations including WGN Chicago Radio with Bill Leff.
Editor: The Boxtop Cereal Netletter: Seasonal cereal newsletter featuring information about new and old cereals, new products, characters, and prizes. Since 1999.
Webmaster & Cereal Historian: Topher's Breakfast Cereal Character Guide. Images and information on over 1001 fictional characters and mascots from cereal boxes and other breakfast products manufactured from the 1880s to the present.
Cereal Marketing Consultant: Confidential assistance on a new or existing cereal, box, or character project.