Stan Goldberg
(Artist - Archie; Betty and Veronica; Simpsons Comics; Jughead)
Stan GoldbergStan Goldberg is an American comic book artist best known for his work with Archie Comics and as a Marvel Comics colorist who in the 1960s helped design the original color schemes of Spider-Man, the Fantastic Four and other major characters.

Stan Goldberg began work in the comics field in 1949 as a staff colorist for Marvel’s 1940s predecessor, Timely Comics, working under Jon D’Agostino. Two years later, Goldberg became the coloring-department manager. In that capacity, he said, he “colored not just interiors, but also every cover the rest of the decade” for Timely’s successor, Atlas Comics. Additionally, Goldberg drew stories for Atlas’ horror comics (including “The Cave of Death” in Marvel Tales #109, Oct. 1952) and other titles.

Goldberg went freelance in 1958, and also enrolled in New York City’s School of Visual Arts to study TV storyboarding. As Atlas segued into Marvel, Goldberg began freelance-coloring the company’s comic books through the mid-1960s, working with such artists as Steve Ditko and Jack Kirby to create the color designs for such characters as Spider-Man, the Fantastic Four, the Hulk and others during what historians call the Silver Age of comic books. Other Marvel colorists of that era — all of whom, like Goldberg, worked uncredited at that time — included George Roussos, Marie Severin, and, on his own work only, writer-artist Jim Steranko.

Goldberg recalled in the mid-2000s that “Stan Lee, Marvel’s editor in chief was writing Fantastic Four, The Amazing Spider-Man and all those books. I was doing the initial coloring on all those books; I was creating the color schemes on all those characters.”

As a penciler and inker, Goldberg found his niche drawing in the house style established by Dan DeCarlo for the various Marvel humor titles starring teens and career girls. After starting with Kathy the Teenage Tornado, Goldberg moved on to the long-running, slapsticky Millie the Model. Goldberg would also draw drew her in a more serious style during Millie’s 1963-67 iteration as a romantic-adventure star, and likewise exhibited less cartoony style on the teen romantic comedy series Patsy Walker. He would eventually co-plot these humor stories with writer-editor Lee.

Goldberg stopped freelancing for Marvel in 1969, and for three years drew the DC Comics teen titles Date with Debbie, Swing with Scooter and Binky. Shortly afterward he began a decades-long association with Archie Comics, joining Dan DeCarlo, Henry Scarpelli and other artists in drawing the house-style misadventures of Archie, Betty, Veronica, Jughead, Reggie and the rest of the Riverdale High teens. Goldberg’s work has appeared across the line, including in the flagship series, Archie — for which Goldberg has been the primary artist from at least the mid-1990s through mid-2006 — as well as in issues of Archie and Me, Betty, Betty and Me, Everything’s Archie, Life with Archie, Archie’s Pals ‘n’ Gals, Archie at Riverdale High, Laugh, Pep Comics, Sabrina The Teenage Witch, the 1986 educational one-shot Archie’s Ham Radio Adventure, and the 1990 TV movie tie-in To Riverdale and Back Again.

In 1994, Goldberg was chosen to pencil Archie Comics’ portion of the unique intercompany crossover Archie Meets the Punisher, a one-shot in which the gritty, homicidal Marvel vigilante finds himself pursuing an Archie Andrews look-alike into bucolic Riverdale. From 1975 until 1980, Goldberg drew the Archie Sunday newspaper comic strip. He also penciled a six-page Betty story “I’ll Take Manhattan,” published Aug. 17, 2003, in The New York Times’ Fashion of the Times magazine supplement.

His later comics work includes issues of DC’s funny-animal superhero series Captain Carrot and His Amazing Zoo Crew in the early 1980s, and the Jewish-themed children’s comic book Mendy and the Golem.

Goldberg won a Comic-Con International Inkpot Award in 1994. The previous year at that fan convention, he was the subject of the panel “Spotlight on Stan Goldberg,” conducted July 17, 2003.

In 2012 at The Reuben Awards in Las Vegas, Stan was awarded the prestigious Gold Key Award from the National Cartoonists Society (NCS), signifying his entrance into The NCS Hall of Fame.
Photo By Luigi Novi
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