|The Walt Disney Co. is making a $4.2 billion bet that they will as it nears completion of its acquisition of Marvel Entertainment Inc. this week. |
The high price means Disney will have to find new ways to earn revenue from Marvel, perhaps by digging deep into its comic vault for potential new blockbusters.
Whoever is the next comic book movie star, Marvel has a track record of success: its "Iron Man" movie took in $572 million at box offices worldwide despite the character once being a B-lister in the pantheon of superheroes.
"They picked the right one and they did it the right way," said Gareb Shamus, whose company Wizard Entertainment Group runs several of the Comic-Con fan conventions around the nation. "When you do that you've got a franchise that could last forever."
Through the deal, Marvel gains the ability to quickly reach more markets worldwide.
Marvel Chief Executive Isaac "Ike" Perlmutter, who owns 37 percent of Marvel stock, also secured himself the top job overseeing the Marvel business after the acquisition. That includes decisions on which characters are developed into movie stars.
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