Dean Ambrose™’s Friday Schedule
5:30PM ─ Photo Ops – VIP’s 1st then General Admission
6:30PM ─ Autograph Signing – VIP’s 1st then General Admission
8:00PM ─ Q&A Panel
Dean Ambrose is a dangerous man.
The Cincinnati scrapper began his path to WWE with a fearless career on the independent scene, notable for his ability both to absorb and to distribute punishment in equal measure. Through his years toiling away in obscurity, Ambrose competed in some of the most vicious environments imaginable, sacrificing his body and blood in the pursuit of inflicting as much damage on his opponent as humanly possible. Victory was incidental. What mattered to Ambrose was always the message.
The trend would continue upon Ambrose’s arrival in WWE’s developmental territory. The young Superstar had barely set foot in the big leagues when he laid down a challenge at the feet of William Regal, ultimately competing with the Englishman in a brutal one-on-one match that left Regal scarred and Ambrose with a dislocated shoulder.
When asked for his motivation behind such incidents, Ambrose’s response was chilling. “Just to see what would happen, I get bored,” he said. “When there’s a hornet’s nest buzzing, I’ve got to poke it. I like violence. I like danger. I live life to feel alive.”
Such was Ambrose’s unpredictability that he was not permitted to compete after NXT moved to Full Sail University. But true to form, he would not be held down from spreading his own personal brand of chaos to WWE. Along with NXT Champion Seth Rollins and the towering Roman Reigns, Ambrose made his most dangerous movement yet when the threesome attacked Ryback at Survivor Series 2012, driving the beast through a table and repeating the feat the next night on Raw. Ambrose led the charge, wildly hurling his body into Ryback and initiating the brutal beatdown perpetuated by his comrades.
The trio took up the name of “The Shield” — black-clad advocates of justice in a WWE they believed had lost its way — and announced themselves as the most impressive sports-entertainment trio since the days when The Fabulous Freebirds terrorized Dallas. In the months after they debuted as a united front, The Shield was literally unstoppable as a unit, taking out every Superstar that stood in their path, from John Cena to The Rock. Even The Undertaker was not safe from their wrath, and it wasn’t long before the three Superstars captured championship gold: Rollins & Reigns became WWE Tag Team Champions, and Ambrose the U.S. Champion, a title he would claim for nearly a year.
The Shield’s boom period continued during their alliance with Triple H’s corporate Authority in 2013, though they would eventually turn against The King of Kings in 2014, leading to the reformation of Evolution in an attempt to combat them. When that failed, Triple H recruited Rollins to The Authority and dismantled The Shield from within.
The next week, Ambrose & Reigns vowed retribution and showed their strength, teaming with John Cena to defeat The Wyatt Family in Raw’s main event. While Reigns qualified for the WWE World Heavyweight Championship Ladder Match at Money in the Bank, Ambrose made it a point to target Rollins over the next several weeks, though his former brother-in-arms continued to antagonize him. After Ambrose demanded he be added to the Money in the Bank Contract Ladder Match, Rollins successfully convinced Triple H to allow Ambrose into the match along with The Game’s other handpicked competitors so The Aerialist could better thwart his former teammate’s plans against The Authority.
Unforunately for the Lunatic Fringe, Seth Rollins’ plan came to fruition at WWE Money in the Bank 2014 when Ambrose was taken out of the equation thanks to the help of Demon Kane, allowing Rollins to grab the briefcase for a guaranteed WWE World Heavyweight Championship opportunity. Ambrose vowed to keep Rollins from cashing in, but was eventually waylaid by the returning Bray Wyatt, who he battled for the remainder of the year.
At the start of the new year, Ambrose competed in the 2015 Royal Rumble, where he fought to become one of the last five Superstars in the match. Most recently, Ambrose challenged Bad News Barrett for the Intercontinental Championship at the inaugural WWE Fastlane event, only to accidentally get himself disqualified, therefore losing the match. After an extensive game of one-upsmanship where Ambrose and several other Superstars stole Barrett’s championship, The Lunatic Fringe competed alongside six other Superstars in a Ladder Match for the title at WrestleMania 31, though he was taken out of the match when Luke Harper powerbombed him through a ladder. Harper would repeat the feat, sending Ambrose through a table on SmackDown. The two brawlers clashed at Extreme Rules in a Chicago Street Fight that went all over the place. In the end, though, it was Ambrose who came out on top.
Most recently, Ambrose challenged Rollins at WWE Elimination Chamber one-on-one for the WWE World Heavyweight Title, winning the championship in a decision that was later reversed into a disqualification ruling. Unwilling to accept that Rollins would keep the title, Ambrose absconded with the championship, departing through the WWE Universe with Reigns at his side. The next night, Ambrose managed to manipulate Rollins into granting him a Ladder Match rematch for the title at WWE Money in the Bank.